Setting up your Fire TV Stick is really simple. Just plug it into a spare HDMI slot on your TV, and its USB cable into a power source. Some on-screen instructions will get your Alexa remote paired and the Fire TV Stick hooked up to your home network. Once you’re signed into your Amazon account, you’re ready to go.
If you’re familiar with the previous Fire TV Stick, you’ll notice immediately that the interface has been redesigned. The main navigation menu has moved from the side to along the top, and a new picture-led carousel with suggested content dominates the top half of the screen. The idea is that the Fire TV Stick will learn your viewing habits over time and tailor this to you, with video teasers to draw you in. During a week’s testing, the selection it surfaced improved to include programmes and films I’d be more likely to choose, including content from other providers like Netflix.
Detail pages have been improved too, with a large picture backdrop and more in-depth programme information. Once you start to watch a show, clicking upwards on the remote will open up Amazon’s X-Ray IMDb feature, for finding about more about the cast.
Besides downloading apps, I found the homepage was the only place I needed to be. In a side-scrolling menu beneath the carousel, you’ll find your recent shows and apps for quick access. Beneath that, you can browse and organise your downloaded apps, scroll through several menus of Prime suggested content, and even one for Netflix (subscription dependent).